We spend most of our time and dollars in getting traffic to our website. Traffic from social media campaigns, paid ads, SEO or even emails.
But do we invest enough energy in strategizing the conversion funnels for these visitors?
Like Philip Kotler, the father of marketing stated: ‘It is always more difficult and expensive to get new customers than retaining the old ones’.
So you can save over half of your money spent in driving that traffic but just reducing the humongous amount of bounce rate on your website.
Never thought of that approach? Give it a thought now.
But wait, what exactly is visitor-to-lead conversion rate?
Visitor to lead conversion rate or simply called as conversion optimization rate, is the first conversion step in any funnel.
It controls the quality and quantity of your final sales.
Quantitatively speaking, it is the total number of visitors on your website/ the number of visitors that proceed to the next level in your conversion funnel.
So now that you understand that concept, let’s see how you can achieve your dream conversion rates super quick!
1. A website that speaks to your target user persona
Don’t just create a website that’s good according to you. Know the language your target audience speaks, their tastes and what exactly are they looking for.
Once you are sure about that, define your brand elements accordingly. This small step usually goes a long way in creating a lasting first impression.
2. Capture those visitors- push notifications or emails
So I come and visit your website.
Would you just rely on me to interact with your site?
Or is there something you would do to keep me engaged for long enough to probably convert me into a repeat customer?
If your answer to that was a no, trust me and try out push notifications. They work wonders to capture your visitors, keep them engaged effectively and even drive easy sales.
Use a popup that matches your brand image and a message that speaks to your users. Lastly, don’t forget to A/B test them to get the best results.
3. Track people abandoning carts
If you’ve been able to get your users reach your cart (it could be a form or a shopping cart simply), then letting them go away from there is a waste!
You can use abandoned cart pushes (which reminds users that they have items still in the cart, steps still remaining to complete a member, etc.) or simply send out emails to drive them back to their cart page.
4. Define and optimize your funnels
Keep your funnel as simple as possible. Break it down into pieces and cases and you’ll be able to track down the exact point where your customers are falling off from.
Clearly define the next steps that you would want the users to take at every level and the journey thereafter.
5. Customer testimonials, honest ones!
- 1 point: Text only
- 2 points: Text + photo
- 10 points: Video testimonial
6. ABM and remarketing goes a long way
Account based Marketing is a great way to increase conversions. Once you have someone who has set up an account, they trust you more if you’ve already delivered.
Instead of spending another $20 to acquire a new, one, you send out a push notification with a 10% offer (at almost no cost).
Remember it typically takes 8–12 touch points (typical sales stats) to turn a stranger into a paid customer
Now, go ahead and take the 5 second test!
This test is about the clarity of your website copy and your visitor capturing efficiency. Within 5 seconds of visiting your site your visitors should know EXACTLY what you do, how you can help them and you should be able to reach them even when they leave.
Let me know how it goes for you, in the comments below.